Sharif Digital Repository

This millennium could be named as a world of relationship and connection which these two terms impacts on each of our business and daily life dimensions, in the world of marketing , consumer relationship management (CRM) was the notion that introduced in 1995 and emphasize on the importance of 1 to 1 interaction. wide perspective and golden target of CRM makes this concept more desirable for all organizations which everyone hope to be achieved it and this is a gains of not just more sales but more profit, in fact CRM focused on the emotional interaction between to part of deals and tries to locked the consumer in the system by creation of sentimental dependence in consumer which drives the... 

Launching new food product is more difficult than the marketing of an existing product. Usually companies focus on their ability, and process (product orientation) in New Product Development but many scholar researches say that market orientation is a highly critical factor for new product success. Some literatures have been studied, and many success factors found out but some of them that were related to beverages were chosen. It is concluded by analysis of survey that Functionality, Being Healthy, Manufacture, Packaging, Availability, Repeat use, Trial cost, Feedback, Endorsement, Distribution Channel, Branding, and Awareness are important success factors in NPD in beverage marketing... 

Industrial programs are known as engine of development plans in Iran. These types of programs also known as mega projects that have multi dimension nature of the project. In fulfillment of doing mega project, consideration on many dimensions as several engineering process, complex project management issues, social responsibilities, cultural issues, and many other affecting dimensions should be done.As a point of view in successful project, the management (HAROLD KERZNER, 2006) requires finishing projects at cost, time, and quality and so on, but success of the industrial programs and mega projects also have effects on countries economy and improvements.For a country development, it is needed... 

In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities. Therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The purpose of this study is to discover the factors that influence students’ choice model and decision making process in an international campus .To achieve it, we first performed the exploratory research to extract the factors which influence the students’ choice model by reviewing literature review and we... 

Customer needs of Iran Print Industry have permanently been a secret for all producers, print centers and even many of the customers themselves. This research tries to find the relationship gaps between Iran Print Industry and its Individual /Industrial Customers, by identifying their needs. This will give recommendations on how manufacturers can increase their customers' satisfaction by providing them with what they need. Also it helps find the customers` satisfaction coefficient of the needs, which is a good guide for Customer Relationship Management in this industry.Therefore, manufacturers can spot these results by providing appropriate machines which can achieve these goals and offer... 

One of the major aims of privatization is increasing the productivity by transferring ownership to private sector. We would like to estimate this effect in selected state –owned firms. Analysis the productivity effect of privatization of Iranian firms that were initially state-owned will show the requirement of needy policies in management field of privatization to ratify and run the privatization policy faster base on academic estimate. We analyze the productivity effect of privatization using time series and cross search data (panel data) for 21 selected initially state-owned firms that are privatized in different industry with several observations pre and post privatization. Our goal is... 

The main purpose of my research is to present a predictive E-Commerce plan for Iran. For many people the term "electronic commerce" means shopping on the part of the Internet called the World Wide Web, but other technologies such as wireless transmissions on mobile telephone and personal digital assistant devices are also included. In our thesis the term Electronic Commerce or (E-Commerce) is used in its broadest sense, and includes all business activities conducted using electronic data transmission technologies. In Iran e-commerce has achieved an important role and is facing remarkable acceptance in trade operations, therefore my study focuses on the development of E-Commerce model in... 

The economic framework of the petroleum sector exhibits significant divergence from other businesses owing to the substantial risks and uncertainties inherent in oil and gas ventures, compounded by highly unpredictable price fluctuations. Moreover, the abundance of uncertainties in the data employed for investment decisions in petroleum projects is very large, thus exerting a significant impact on the decision-making processes. This research delves into the impact of diverse risk factors on oil contracts and scrutinizes their influence on contractual dynamics. The study unfolds in three segments, encompassing an examination of economic factors shaping oil contracts, model design, and the... 

The research, Reliability Investigation for Increasing Safety in Iranian Railway Systems via TPM, aims to evaluate maintenance in Iranian Railway Systems, and its corresponding factors in impacting safety. As the title indicates, this study focuses on safety in Iranian railway systems, and thus provides a history of the rail industry, as well as its history in Iran. Additionally, four maintenance types: regular, preventative, corrective and critical are evaluated. This evaluation is done for each maintenance type based on a series of factors rated based on a questionnaire distributed amongst experts. 37 experts were surveyed consisting of rail industry employees, as well as university... 

Traditionally, Iran was looking for development and either in era of oil revenues or before that, it has always faced serious mismatches in realization of plans and indiscipline of definition, allocation of development budgets, and sometimes national and foreign borrowing and in spite of defining development plans from 1971s, today, rare plans have been achieved in an acceptable and defendable manner, meanwhile, Iran’s Islamic Revolution adopted some fact changes in defining concepts like entrepreneurs, wealth, and the government’s share. However, many politicians and environmental activists are seeking sustainable development; environmental campaigners believe that this option is not... 

The Iran-China 25-year Cooperation Program on the further economic development particularly energy area signed on 27 March 2021 by Iran, which suffered from many years of political and economic isolation and China, the second global economy. Energy transition is an essential issue in both country's energy systems which calls for a medium energy carrier that will be the natural gas. China is seeking for new natural gas resources in order to achieve its ambitious net-zero goals and Iran has targeted 50% reduction in its energy intensity. The necessity of supplying the natural gas for Pakistan and China through the CPEC (China-Pakistan Economic Corridor) by Iran is an important criterion in the... 

Energy subsidies are one of the most challenging issues for many countries in the world, specially oil and gas exporting countries. Iran is one of the countries that has lost more than ten percent of its GDP due to energy subsidies in recent years. In this thesis, we are going to analyze experiences of different countries and try to provide policy makers with generalizations about this problem so they can implement reform policies more successfully. We have used Qualitative Comparative Analysis (QCA) methodology. This method can provide modest generalizations by using systematic cross-case comparison between a small number of cases. Details of this method and reasons behind choosing it are... 

The Cost/Benefit Analysis (CBA) is considered to be among the chief and most widely used analytical tools in the realm of public policy and particularly environmental and climatic planning. The National Strategic Plan on Climate Change—a.k.a., Intended Nationally Determined Contribution (INDC) of Iran—under the Paris Agreement (PA) accommodates sets of measures to be undertaken in various sectors of the country, including energy and specifically the power generation sub-sector, so as to reduce the emission of greenhouse gases (GHGs). This study begins with a regression analysis of historical data to identify current trends of fossil fuels consumption, wherefrom the emission level of relevant... 

Undoubtedly, energy is one of the most important components of progress in any country. Despite some existing imagery about the future of human access to new and non-renewable energy sources, it is now safe to say that energy is a limited resource that is becoming increasingly difficult to access over time. Utilizing the experiences of developed countries in the field of optimal management and advancing strategic goals in the field of energy is one of the necessities of the country today. In this dissertation, using the meta-combined method, the experiences of the United States of America, China, Saudi Arabia, Norway, Singapore and India as countries that each have one of the advantages in... 

Iran has the second largest natural gas resources in the world and these rich resources provide Iran with good potential for exporting natural gas but so far this potential has not been used well. In contrast, India is a major importer of these energy carriers due to high energy consumption and low level of energy production, especially oil and natural gas production, and continues to increase its imports so that its natural gas imports in 2018 equals 30 billion cubic meters, the IEA expects to reach 85 billion cubic meters by 2040. So the two countries can complement each other in the field of natural gas, such as crude oil and have close relations.In this study, using AHP, Iran's gas... 

Sanctions are one of the most important variables influencing Iran's domestic and international decision-making and have had many effects on Iran's economy and politics in recent years. Iran's ability to influence the oil market and harm the interests of the sanctioning countries in this market raises the question of whether such a capability could affect the outcome of sanctions and lead to the withdrawal of those sanctioning countries. A theoretical examination of the issue of sanctions using game theory shows that if the sanctioned country is not able to retaliate in areas other than the disputed issue, the sanctions game may not reach an equilibrium in which the sanctions are lifted but... 

Iran has the second largest gas reserves in the world with huge gas reserves about 32 trillion cubic meters. The expansion of gas exports in recent decades has been accompanied by liquefied natural gas exports, with the LNG industry growing rapidly due to the inability to export gas via pipeline to distant markets. The expansion of the LNG industry around the world, there have been various markets for this product that the Southeast Asian market being the largest market for this product and Japan is the largest importer in this sector.Specific mechanisms of the Japanese market, which have separated it from the rest of the LNG importing countries, are the extension of long-term contracts for... 

This study will examine the interests of Iran in entering one of the largest and most outreaching LNG markets which is China. In order to examine these interests, understanding China's policy on importing LNG and the competitive environment in this market is necessary. First, the decision theory is used to simulate China's policy on adjusting the import mix during the demand growth period of 2011 to 2017.This provides a simulated picture of its policy on increasing demand for the 2020. Then, the behavior of other LNG exporting countries to China is analyzed using game theory approach. By analyzing the sensitivity of the parameters in which uncertainty exist, it was revealed that Iran's... 

Due to rising demand of Natural gas in the global market and expected natural gas production soar in Iran which holds largest natural gas reserved in the world, addressing the optimal allocation of natural gas resources considering the role of Iran in global trade is of utmost importance to researchers as well as policy makers . The aim of this research is to develop a decision making tool which optimally allocate the natural gas resources. To develop this tool, qualitative and quantitative models of Multi-Criteria decision making considering energy security, economic and environment criteria are coupled to find the bests alternative options of natural gas exploration and the economic... 

In this project Iran and Iraq energy relation is investigate. Considering the Importance and the capacity of Iran and Iraq in world and Middle East energy and the geopolitics of these two countries, a good economic relationship between them, especially in energy domain, can highly improve their sustainable relations. In this research the Agent Based Modeling is used for studying Iran and Iraq relationship. In Agent Based Modeling the overall system behavior is made up of individual agents’ behavior. In this modeling, the agents decide based on their own behavioral rules and also their status. In this study Iran and Iraq are modelled as two agents. The state of the two countries in energy,...