Given the significance of providing any logical and empirical pieces of evidence to “support the assentation that a test measures the construct as defined and nothing else” (Ary et al., 2013, p. 248), numerous studies have been conducted to investigate construct validity, adopting various approaches. However, there are few studies employing the experimental approach to validation. The current study is aimed at obtaining statistically persuading evidence to answer the question regarding the adequacy of the experimental approach to construct validation, drawing upon the concept of advertising literacy as the construct of the researcher’s concern. To meet this end, the researcher, having...
Given the significance of providing any logical and empirical pieces of evidence to “support the assentation that a test measures the construct as defined and nothing else” (Ary et al., 2013, p. 248), numerous studies have been conducted to investigate construct validity, adopting various approaches. However, there are few studies employing the experimental approach to validation. The current study is aimed at obtaining statistically persuading evidence to answer the question regarding the adequacy of the experimental approach to construct validation, drawing upon the concept of advertising literacy as the construct of the researcher’s concern. To meet this end, the researcher, having...